What is your name and DJ name?
My formal name is Frank Joseph Rolla and my DJ handle is Frankie John Hollerin’.
Hollerin’ is also a style of singing, but it’s meant to be dialogue or language over great distances, where only the voice was used, and then it became a song-like thing, and then people started to do it together. It was my stage name that came first, and not long after the opportunity came along to do a show here.
What is the name of your show?
Life Along the Hogback. [8-10pm, Mondays.] It’s metaphoric, in that “The Hogback” refers to that geological, sandstone mostly, formation that parallels the Rocky Mountains from way up in Canada, all down through the States, and into Mexico. I’ve lived in a variety of different places along the Hogback. When the show opportunity came, I was really thinking about music, as it’s been developed and has evolved and has been sung all along the Hogback. It became metaphoric in that language, music, culture, dialogue, all of that stuff is transmitted all along there, and it changes and evolves up and down that in both directions – it is a major source of a specific culture, mountain culture primarily, but there are parts of it that are desert. And so after some thought, I thought that’s a lot of space where you can move and develop that metaphor of accumulating creative data and stimulus of which is formed into music, object-building, image-making, story, narrative. Gosh, it sounds like a radio program!
What is the format of your show?
The format is one that builds over the evolution of the individual show itself, but also over a series of shows. I learned after the first eight months to a year of doing the show here that it was changing my mood, changing my attitude, changing my perspective on contemporary music in all forms, including hillbilly music. I would go into the program and I’d be in a lousy mood, and within five minutes of being in the show I’d be so absorbed in the music that I’d come out of the place completely transformed – I mean, joyous. And also hearing things in the music that I’d heard many times before, but never recognized. And so it’s been transformative, personally transformative, and that’s what I’d want to convey to the people listening.
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